CHRIS LOEFFLER
One of the most exciting things about being in the musical instrument industry is getting to play a part in monumental cultural changes by partnering with the musicians, songwriters, and developers who pioneer them. While the workflow of
playing a guitar or a keyboard, or operating a mixing console has stayed more or less the same over the hundred years since music went electric, the things
we can do with those creative tools continues to expand as the technology behind them evolves and companies and inventors afford us more avenues for creative expression.
